Operator-level thinking.
Written for doers.

Deep-dive guides on Amazon PPC, campaign architecture, and profitable scaling — from the team that manages $50M+ in ad revenue.

Amazon PPC Strategy

May 7, 2026·11 min

Amazon PPC 2026: The Shift from Keywords to Intent Signals

Why top Amazon brands are abandoning exact-match obsession in 2026 — and using broad-match AI, AMC, and Rufus signals to drop TACoS below 10%.

TACoS vs. ACoS on Amazon: Which Metric Actually Drives Profitability?

Most sellers obsess over ACoS while ignoring the metric that actually predicts long-term profitability. Here's why TACoS tells a more complete story — and when ACoS still matters.

Feroz Arshad

Founder, Spenzio

Campaign Architecture

Apr 15, 2025·10 min

The Amazon PPC Campaign Structure We Use to Scale Brands Past $500K/Month

Most agencies use a one-size-fits-all campaign template. We build structures that adapt to margin tiers, inventory constraints, and category dynamics. Here's the framework.

The 2025 Amazon Listing Optimization Checklist: 23 Points That Actually Move Conversion Rate

Forget generic SEO tips. This is the operational checklist our team runs through before launching or relaunching any ASIN — with the specific signals Amazon's A10 algorithm rewards.

Feroz Arshad

Founder, Spenzio

Operator-level thinking.Written for doers.

Amazon PPC 2026: The Shift from Keywords to Intent Signals

TACoS vs. ACoS on Amazon: Which Metric Actually Drives Profitability?

The Amazon PPC Campaign Structure We Use to Scale Brands Past $500K/Month

The 2025 Amazon Listing Optimization Checklist: 23 Points That Actually Move Conversion Rate

Operator-level thinking.
Written for doers.